Keywords are specific words or phrases that people type into search engines to find information. In SEO (Search Engine Optimization), using the right keywords helps your website appear higher in search results, making it easier for people to discover your content.
For example, if you're promoting a mobile game like Shadow Fight 2 APK, including this keyword naturally in your blog, title, or app description can attract users specifically searching for that game. It tells search engines what your page is about and helps drive targeted traffic, increasing downloads or engagement.
So, keywords are essential in SEO because they connect your content with what people are actively looking for online.