Keywords are the specific words or phrases that people type into search engines when looking for information, products, or services. They are important in SEO because they help search engines understand what your content is about and connect it with users’ search intent. For example, if someone is searching for a kilt sotre, using this keyword strategically in your content can improve your chances of ranking higher in search results. By targeting the right keywords, businesses can attract relevant traffic, increase visibility, and ultimately boost conversions.