A logo mockup is a visual representation or prototype of how a logo will appear on various surfaces, products, or mediums. It helps to present the logo design in a real-world context, allowing clients, designers, or stakeholders to visualize its impact and effectiveness before the final production. By placing the logo on items such as business cards, websites, signage, apparel, or packaging, a logo mockup gives a tangible feel to the design, showcasing how it interacts with different environments and materials. This step is crucial for refining the design and making necessary adjustments, ensuring the logo's versatility and brand identity coherence across different platforms.