Private label supplements are custom‑branded nutritional products that businesses can sell under their own name, offering unique formulations for specific customer needs. In the pet care market, private label supplements help retailers differentiate their offerings and build trust with bird owners seeking high‑quality nutrition. For example, products like versele laga a19 used for hand‑feeding baby birds show how targeted nutrition supports growth and health. By creating private label versions of trusted formulas, pet stores can provide tailored options that meet the dietary needs of different species. This strategy boosts brand identity while giving customers reliable, effective supplement choices for their birds.