Keywords are the specific terms or phrases people type into search engines when looking for information online. They play a vital role in SEO because they help search engines understand what a website is about and connect it with relevant user queries. For instance, if someone is searching for video playback software, using targeted phrases like “Mx Player for iOS” can help improve visibility and reach the right audience. When used strategically, keywords can greatly enhance a website’s rankings and increase its overall traffic.
